Export Accelerator Programme — Armenia
Free of charge for 40 selected Armenian companies. Build an export plan that ships — with international trainers and personal mentoring.
40 Armenian companies build a complete, implementation-ready export plan with international trainers
О программе
The Armenia Export Acceleration Programme helps Armenian manufacturing and service companies strengthen their export strategies, diversify their markets and make informed decisions about international growth.
The programme combines seven training modules, two rounds of an intensive two-day bootcamp in Yerevan and individual mentoring for 10 selected companies. Company leadership teams work on their own export plans, applying international expertise to their products, target markets and business challenges.
Implemented by Visionest Institute (Estonia), funded by ESTDEV — the Estonian Centre for International Development — in cooperation with Armenian partners.
Описание
The Armenia Export Acceleration Programme helps Armenian manufacturing and service companies strengthen their export strategies, diversify their markets and make informed decisions about international growth. The programme combines seven training modules, two rounds of an intensive two-day bootcamp in Yerevan and individual mentoring for 10 selected companies. Company leadership teams work on their own export plans, applying international expertise to their products, target markets and business challenges. Implemented by Visionest Institute and funded by the Estonian Centre for International Development (ESTDEV), the programme is free of charge for participating companies.
Для кого
- Registered and operating in Armenia, majority Armenian capital
- Commitment by 2 C-level team members
- At least 2 years of exporting experience
- Annual turnover for 2025 ≥ €500,000
- Computer with camera and stable internet for online sessions
- Priority for regionally based and women-led businesses
- Working English is an advantage; interpretation provided in Armenian
Программа обучения
Opening day (Yerevan, 7 May)
Workshops: ‘Innovation and value added in export strategy’ and ‘Essential AI tools for export’.
Module 1 — Market selection
Strategic market selection criteria, competitor benchmarking and analysis. Trainer: Jean Sutton (UK).
Module 2 — Profitable business models
Export business models and overcoming market entry barriers. Trainer: Jaan Järv (EST).
Module 3 — Product, packaging & EU regulation
Adaptation for EU certifications, value-chain pricing. Trainer: Andy Paterson (UK).
Module 4 — Supply chain & logistics
Export logistics strategy and operational planning. Trainer: Tõnis Hintsov (EST) + local expert.
Module 5 — E-commerce & automated funnels
E-commerce in export markets, automated sales funnels. Trainer: Artem Daniliants (FIN).
Module 6 — Positioning & neuromarketing
Positioning in export markets, neuromarketing tools. Trainer: Anu-Mall Naarits (EST).
Module 7 — Financials & action plan
Export financials, ROI and the final Export Action Plan. Trainer: Andy Paterson (UK).
Go Global Armenia: Jump to new markets 1.0 8-9. July 2026
Two days of intensive, practical work covering the decisions behind an export plan: where to compete, how to enter the market, who to work with and whether the numbers add up. Covered topics: Company and export potential analysis, market selection and entry models, competitor analysis, logistics, brand positioning, partner search, market entry costs, ROI calculations and risk assessment.
Go Global Armenia: Jump to new markets 2.0 5-6. October 2026
Two days of intensive, practical work covering the decisions behind an export plan: where to compete, how to enter the market, who to work with and whether the numbers add up. Covered topics: Company and export potential analysis, market selection and entry models, competitor analysis, logistics, brand positioning, partner search, market entry costs, ROI calculations and risk assessment.
Mentorship Programme. September- November 2026
For 10 selected companies. Each company’s priorities guide the sessions, from refining market entry strategies and identifying partners to addressing positioning, logistics and financial questions. Mentors help companies assess their options and agree practical next steps, with progress reviewed during subsequent meetings. The mentoring team includes Janek Popell, Lev Rubinstein, Janek Kalbin and Anu-Mall Naarits, providing tailored support to help companies move forward with their international growth plans.
Тренеры
Partners & funders
Частые вопросы
Is participation really free?+
Yes. The full programme is free of charge for the 40 selected companies. Selected companies must commit to the full programme.
How many hours should I plan per module?+
Roughly 1–2h of videos, 4h of live workshops, ~7h of company-based assignments and 1h of mentoring feedback per module. Final plan preparation adds ~10h.
Do I get a certificate?+
Yes. Participants completing ≥75% of modules and submitting the final Export Plan receive an international certificate issued by Visionest Institute.