Export Accelerator Programme — Armenia
Free of charge for 40 selected Armenian companies. Build an export plan that ships — with international trainers and personal mentoring.
40 Armenian companies build a complete, implementation-ready export plan with international trainers — 100% of 2025 graduates launched at least one concrete export action before graduation.
Programme overview
A practical programme designed for Armenian companies ready to grow through export. With international trainers and mentors, you build a strategic export plan tailored to your company — assessing readiness, choosing markets, and overcoming barriers in logistics, regulations and pricing.
The programme combines short videos on Talent LMS, live Zoom workshops, company-based assignments and personal feedback. Throughout, you work on your own export plan; the 10 most active companies continue into a 1:1 mentoring track in September–November 2026.
Implemented by Visionest Institute (Estonia), funded by ESTDEV — the Estonian Centre for International Development — in cooperation with Armenian partners.
Who it's for
- Registered and operating in Armenia, majority Armenian capital
- Commitment by 2 C-level team members
- At least 2 years of exporting experience
- Annual turnover for 2025 ≥ €500,000
- Computer with camera and stable internet for online sessions
- Priority for regionally based and women-led businesses
- Working English is an advantage; interpretation provided in Armenian
Curriculum
Opening day (Yerevan, 7 May)
Workshops: ‘Innovation and value added in export strategy’ and ‘Essential AI tools for export’.
Module 1 — Market selection
Strategic market selection criteria, competitor benchmarking and analysis. Trainer: Jean Sutton (UK).
Module 2 — Profitable business models
Export business models and overcoming market entry barriers. Trainer: Jaan Järv (EST).
Module 3 — Product, packaging & EU regulation
Adaptation for EU certifications, value-chain pricing. Trainer: Andy Paterson (UK).
Module 4 — Supply chain & logistics
Export logistics strategy and operational planning. Trainer: Tõnis Hintsov (EST) + local expert.
Module 5 — E-commerce & automated funnels
E-commerce in export markets, automated sales funnels. Trainer: Artem Daniliants (FIN).
Module 6 — Positioning & neuromarketing
Positioning in export markets, neuromarketing tools. Trainer: Anu-Mall Naarits (EST).
Module 7 — Financials & action plan
Export financials, ROI and the final Export Action Plan. Trainer: Andy Paterson (UK).
Trainers
Frequently asked
Is participation really free?+
Yes. The full programme is free of charge for the 40 selected companies. Selected companies must commit to the full programme.
How many hours should I plan per module?+
Roughly 1–2h of videos, 4h of live workshops, ~7h of company-based assignments and 1h of mentoring feedback per module. Final plan preparation adds ~10h.
Do I get a certificate?+
Yes. Participants completing ≥75% of modules and submitting the final Export Plan receive an international certificate issued by Visionest Institute.