15 Armenian companies worked through their plans to enter new export markets in Yerevan.
15 Armenian companies tested their export strategies and market entry plans over two intensive days.
Go Global Armenia: Jump to New Markets 2.0 brought together 15 selected Armenian companies in Yerevan on October 5–6. Over two intensive days, the companies' export strategies, selection of target markets, and practical steps for entering new markets were worked through.
Go Global Armenia: Jump to New Markets 2.0 brought together 15 selected Armenian companies in Yerevan on 5–6 October. Over two intensive days, they worked on their export strategies, target market selection, and practical steps for entering new markets.
- 15 Armenian companies worked on their actual export strategies and plans for entering new markets over the two days.
- On the second day, business coach and mentor Andrew Paterson from Estonia analysed the companies' strategies and shared recommendations.
- Go Global Armenia 2.0 is part of an Armenian export accelerator involving 40 companies, of which 10 companies will also receive personal international mentoring.
Entering a new market starts long before the first sales meeting. First, the right choices must be made: which market is realistic for the company, how to stand out there, with what model to enter the market, and whether the investment-to-risk ratio is justified.
These were the exact questions that 15 Armenian companies tackled at the Go Global Armenia: Jump to New Markets 2.0 intensive training held in Yerevan on October 5-6.
The two-day program was led by Visionest Institute's CEO and strategic marketing expert Anu-Mall Naarits. The companies worked on their actual export plans, addressing, among other things, target market selection, competitors, market entry models, positioning, finding partners, logistics, costs, profitability, and risks.
The goal was not to learn about export in theory, but to reach clearer decisions for the company itself: which market to enter, how to enter it, and what needs to be done next.
On the second day, the companies received an expert's view on their strategies
On the second day of the program, business coach and mentor from Estonia Andrew Paterson joined the work, analyzing the export strategies of the participating companies and sharing his recommendations based on them.
This added another practical level to the program. The companies didn't just work with tools and models, but also got the opportunity to discuss and critically test their choices with an international expert.
Thus, the two-day training increasingly became a workshop for the companies' own export plans: which assumptions hold true, where the biggest opportunities lie, and which decisions still need refinement before entering the market.
Part of a larger Armenian export accelerator
Go Global Armenia 2.0 is part of the 2026 Armenian Export Accelerator Program, which aims to help Armenian companies reach new markets and grow existing exports.
40 Armenian companies have been selected for the broader program. The training program consists of seven modules and covers target market selection, export business models, product and packaging adaptation, regulations, logistics, e-commerce, positioning, and export financial planning.
The program includes two Go Global Armenia: Jump to New Markets intensive bootcamps in Yerevan. In addition, 10 selected companies will work personally with international mentors from September to November.
15 companies participated in the October intensive training, a total of 40 companies are involved in the 2026 accelerator, and 10 of them will receive additional personal mentorship.
Growing exports is a strategic issue for Armenia
The program is taking place at a time when Armenia has set export capability and market diversification as one of its economic development priorities.
Approved in 2025, Armenia's 2025–2030 export promotion strategy aims to grow higher value-added exports, expand the range of target markets, and increase the number of internationally operating companies.
The change is also visible in the wider Armenian business environment. Armenian Weekly wrote in August that Armenian entrepreneurs are increasingly looking beyond the previous US-centric growth model and are choosing new markets based on where there is real demand, a suitable regulatory environment, and a more realistic competitive situation. At the same time, one of the continuing obstacles is the skill to position and sell a strong product internationally – these are the very practical issues that Go Global Armenia also addresses.
This makes the development of companies' export capabilities more than a growth issue for individual companies. It is part of a longer-term change in the Armenian economy.
The goal of Go Global Armenia is to turn this major strategic ambition into concrete decisions at the company level – which market to enter, how to compete there, and what the next step must be.
The program is being implemented by Visionest Institute as part of the Armenian Export Accelerator Program and is funded by the Estonian Centre for International Development (ESTDEV).
