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From Armenian mountains to European markets: An Armenian family tea brand sets its sights on Europe
Armenia
Sona Grigoryan · Jan 9, 2026 · 4 min

From Armenian mountains to European markets: An Armenian family tea brand sets its sights on Europe

In 2025, Vahe Khalatyan and his family made a decision: to enter the food industry with their company, Noyeny, and revive a deeply personal tradition. The inspiration came from the mountains.

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