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Grow Global · Programme

Programme content and learning outcomes

Five practical modules, a personal mentor and mentor meetings over five months — everything you learn on the Grow Global programme, and when.

Participation is free of chargeApplications are open — apply now

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Why this programme matters

Growth for Estonian companies depends on exports, yet people with export sales experience are scarce. Opening a new market takes experience, language skills and an international network — none of which is learned in a month.

The Grow Global programme is built so that those skills are formed through real work: every module solves a real export task for a real company, with personal mentoring running alongside the whole way.

Read more about the project

How the programme is built

Programme manager Krista Kulderknup is happy to answer any question: krista.kulderknup@visionest.institute, +372 50 76 551.

Preparation phase

18–28 Sep

Interviews

With suitable candidates we hold 60-minute online group interviews.

By arrangement

Meetings with companies

Companies and candidates meet online by arrangement for introductions and to agree on next steps.

October

Company selection

Companies make their choices and confirm preferences.

November

Mentor selection

Participation is confirmed, agreements signed and a personal mentor assigned to every participant.

22 Oct

Opening Day

10.00–16.00 Programme kick-off, introduction of participants and mentors, shared goal setting.

Five modules and learning outcomes

01

November 2026 — Export strategy and choosing partners

Learning outcomes — after this module you can: • analyse a target market and pick priority markets • draft the core framework of a company export strategy • find and assess potential partners and distributors

Duration: Weeks -1, 0, I, II, III

02

December 2026 — Customer approach and value proposition

Learning outcomes — after this module you can: • approach a new customer in an international market • run a needs analysis • formulate a clear and competitive value proposition

Duration: Weeks -1, 0, I, II, III

03

January 2027 — Client meeting, MOU and the offer

Learning outcomes — after this module you can: • prepare and lead an international client meeting • put together an MOU (memorandum of understanding) • present a professional and understandable offer

Duration: Weeks -1, 0, I, II, III

04

February 2027 — Relationships, visibility and digital tools

Learning outcomes — after this module you can: • maintain and grow long-term client relationships • use business storytelling in sales • apply AI and digital tools in export sales and market yourself internationally

Duration: Weeks -1, 0, I, II, III

05

March 2027 — Contracts, negotiations and logistics

Learning outcomes — after this module you can: • conduct international negotiations • understand the key terms and risks of export contracts • organise export logistics and core supply chain questions

Duration: Weeks -1, 0, I, II, III

Trainers

Modules are led by international business, export, sales and communication practitioners.

Andy Paterson

Module 1

Andy Paterson

Jaan Järv

Modules 2 & 5

Jaan Järv

Uwe Sponholz

Module 3

Uwe Sponholz

Steve Rawling

Module 4

Steve Rawling

Artem Daniliants

Module 4

Artem Daniliants

Anu-Mall Naarits

Modules 4 & 5

Anu-Mall Naarits

Mentoring programme

Every participant has a personal mentor. Six monthly meetings are planned.

Meeting 1 — getting to know each other, expectations and personal goals.
Meeting 2 — applying the export strategy in your company's context.
Meeting 3 — value proposition and first customer contacts.
Meeting 4 — feedback on client meetings and offers.
Meeting 5 ( — visibility, network and digital tools.
Meeting 6 — wrap-up, next steps and career plan.

Finishing the programme

The closing event takes place on 8 April 2027, 10.00–16.00: participants present their results, companies give feedback, certificates are handed over and further cooperation is agreed.

Follow-up mentoring continues in April 2027 so that the first months in the new role go smoothly.

For candidates

Conditions, application and the selection process are described on the candidates page.

Candidates page

For companies

Participation conditions, formats and joining steps for companies are described on the company page.

Questions? Talk to us

Programme manager Krista Kulderknup is happy to answer any question: krista.kulderknup@visionest.institute, +372 50 76 551.

View Krista's profile

Apply to the programme

Choose whether you register as a participant or as a company.

Participation is free of charge for both candidates and companies.

Co-funded by the European Union

Co-funded by the European Union

View the project →